Your business website is a platform
for reaching out to your customers and potential customers. You want to engage
your customers with your site through offering them useful information while
highlighting all that you offer.
Consider the following 7 tips for
creating an effective website that serves your business well:
Look at Your Site from a Potential
Customer's Perspective
Try to look objectively at your
website the way a visitor to your site looks upon it. Is the site too 'busy'
looking with annoying pop-ups, graphics, grating sounds or music, and long
blocks of uninterrupted text? Is it difficult to navigate your website? Is it
difficult to find your contact information? Does your site truly represent what
your business is all about, and represent properly the products and services
you offer?
Have Quality Content on Your Website
Content is vital to your website.
However, this content must be useful and current information that is relevant
to your visitors' needs, questions, concerns, and interests. Why would they
bother to stay on your site if you only offer them fluff - content that's
focused on the hard sell? You must offer site visitors quality information,
advice, tips, articles and resources that speaks to their reason for visiting
your site in the first place.
Incorporate White Space
Make your web pages clean-looking
and less crowded with ample white space. White space breaks up chunks of text,
which makes reading easier. White space contributes to the organized, orderly
look and feel of your website. White space enhances the elements of your site
that it surrounds.
Keep Your Page Layout Conventional
A conventional page layout is less
confusing and irksome. It promotes easy and efficient reading and viewing on
your website. Conventional page layout presents an orderly structure for
engaging with content on your site - whether text, video, audio, graphics, and
photos. Too complicated of a page layout can confuse your visitors. It can make
their perusing of your site an annoying exercise.
Search Bar Simplicity
People often like to search sites
via a conveniently located search bar. They don't want to go on a hunt to find
that search bar. In their frustration to find it, wherever it's buried, they
may give up and exit your site. Therefore, make your search bar highly visible.
Test, Test, Test
On a regular basis, test your
website. Make sure the search bar is functional; make sure all tabs on the
navigation bar are functional and lead to the right pages. Check that all links
you've embedded into your site are working. In addition, make sure that all
video you offer for viewing is clear, and the same goes for any audio files. If
e-commerce is part of your website, make sure that your shopping cart process
is secure, addresses privacy concerns, is easy-to-use, and processes
transactions efficiently.
Update Your Content
Keep your website fresh and current
with updated content. Update on a regular basis, whether daily, weekly, or
monthly, depending on what your business focus is and what you offer in terms
of products and services. If you have a blog on your website, do regular
postings. In addition, keep your website updated with new and informative
articles.
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